Reinforce Your Corporate Values


The values of your organization help drive your company to success. That is why it is imperative that you define what’s important to your organization, and then communicate those values at every opportunity.

Jack Miller, the founder of Quill Corporation and the current owner of Successories, has written a book about organizational values called Build a Winning Corporate Culture. In it, he talks about Quill and how their company values lead them to success.

“We never missed an opportunity to reinforce our values. At company events, during training sessions, at meetings, in one-on-one conversations as well as in our bonus programs and our yearly profit-sharing meetings…everywhere possible, we acted on and/or talked about one or more of our values.

Verbalizing your mission and values alone may work when you are a small firm, where you see and talk to everyone in the company every day. But even then, it isn’t the best way to create a culture. Being forced to carefully think through your mission and values by having to write them out and share them with others is a far better way to ‘institutionalize’ those ideas so that as the company grows, every new employee knows them, and every current employee is reminded of them.

But just writing them out and giving a copy to every employee isn’t enough either. All too often, the booklet ends up in a desk drawer, never to be looked at again. You must constantly communicate and reinforce the mission and values. Your actions and those of other employees are by far the strongest communicator and reinforcer.

In addition, your entire company should overflow with reminders…signs on the walls, messages on products employees use every day, the goals set for bonuses, the way your reward system works, and, very importantly, the way in which you publicly acknowledge those who have done an outstanding job.

A great culture, solidly reinforced day in and day out, until it becomes an integral part of everyone’s minds and how everyone thinks, can work wonders. It can mold the organization into an almost invincible powerhouse that can drive you on to great success, not to mention the great pride and satisfaction it generates in everyone involved.”

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