Popular culture often portrays work as a drag. Almost like being in prison five days a week. Employees that feel this way can see a significant decrease in productivity, and this will affect company profits.
When employees feel like they have a purpose, this is often reflected in their improved performance at work. It is important for companies to remember that their purpose is different from their business goals of meeting revenue targets. A company’s purpose is to find solutions to problems or discover new ways to serve their community.
The purpose should not be to earn a regular paycheck, but instead something that motivates employees’ inner drive.
Motivating Employees with Purpose
Simply bringing home a regular paycheck isn’t enough to keep most employees satisfied with their jobs. They aren’t looking to connect to a purpose that just benefits their employers, but helps others as well. Employees are aware of the changes occurring in the world, and are concerned about these problems. They want their employers to understand that they want to be part of a purpose that makes a difference.
Whether they are aware of it or not, most businesses already have a purpose. They are already taking steps to help staff feel that their work is making a difference.
“Start with Why” author and talk show host Simon Sinek, advises companies to stay true to their core values and beliefs. These values and beliefs should always be present when companies are dealing with customers and employees. The company’s basic purpose should be centered on the value it brings, and how this impacts everyone’s lives.
This purpose should be the foundation of the work culture. It allows employees to feel like their personal and professional lives are making a difference in the community. This can help improve employees’ job performance and satisfaction, along with boosting company morale. Companies can also see their standing in the community rise, and this can lead to an increase in profits.
Volunteering and giving back to the community in other ways, can help businesses motivate employees with a sense of purpose. Donating time or money to a charity that matches the company’s core values can also give employees purpose, and it can even help build teamwork.
Employees can get a sense of purpose and businesses can give back to their communities by hosting collection drives, and other types of fund raisers.
There are a few businesses that have gone even further by allowing employees time off to volunteer throughout the year. Some companies even continue to pay their daily salaries when employees are donating their time. Not only does this give employees the sense of purpose they are looking for, it also shows that they have the support of the company.
Companies that encourage their employees to have purpose in their personal and professional lives usually see an increase in productivity, and improved job performance. A sense of purpose also leads to increased company loyalty, which benefits everyone.