Tom Asacker - author, corporate advisor and public speaker - wrote this compelling business handbook that explains how to lift your brand from mediocre to successful by keeping up with the ever-changing customer and staying relevant with what's happening today. Now, more than ever, you need to set your company apart from everyone else, and in this book, Tom reveals ten principles for creating a unique brand identity that really works. Softcover; 48 pages.See all of our Power of One Book collection.