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Business Savvy Resolutions For Your Sales Team

New Year’s Resolutions are one of our many longstanding holiday traditions. Everyone starts off with the best of intentions and high hopes, and of course, all resolutions are made with every intention of keeping them.

Then, usually by around January 3rd or 4th, most resolutions fall by the way. By the end of January, they’re largely forgotten. That’s unfortunate but true, but it doesn’t have to be that way. This year, why not do something a bit different. Together, as a company, why not make New Year’s Sales Team Resolutions? Here are a few ideas to get you started:

Resolve To Implement Short-Term Incentives

Most companies use some type of baseline incentive program to foster additional sales all year long, but let’s face it, business is cyclical. No matter what industry you’re in, you’ll face ups and down, and those business swings often occur at predictable times of year.

Since you know that, if you’re not doing so already, resolve to implement a short-term incentive program designed to kick in when business is at its slowest. It’s a great, easy-to-implement additional layer that can help boost sales during times of year when you don’t typically break any records.

Resolve To Encourage Personal Branding

The days of viewing your sales force as a monolithic unit are long gone. Each person on your team is different and brings his or her own style to the table.

Given that today’s customers are looking for a relationship and an experience as much as a product or service, having the members of your sales team focus on building their own, individual brands is a huge step forward that will help take both your team and your bottom line to the next level.

Building a personal brand takes time, patience and effort, just as building a product brand does, but it’s well worth the effort. Resolve to help each member of your sales team achieve that goal and start gaining some personal brand recognition.

Give them the tools and support they need to get there, and they’ll shine all the more brightly for it, which will do great things for your profits and profitability.

Build Heroes In Your Organization

We’ve said before that every member of your sales team has his or her unique style, strengths and weaknesses. Some of your salesmen and women are just naturally better at it than others.

Give them the opportunity to shine.

Let them lead by example, showing the less skilled members on your team how it’s done, and reward them for their heroic performance.

Heroes love being recognized for their efforts and sales heroes are no different, so part of this should be the addition of a recognition and rewards program if you don’t have one in place already.

Hand in hand with this though, it’s important to build heroes while respecting every team member’s strengths and weaknesses. The simple truth is that not everyone is or can be a hero, and that’s okay. The strengths of those people should still be recognized, however.

These are the kinds of resolutions you and your team can keep. Even better, keeping them will increase your profits handsomely.

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