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Leo Burnett Quotes


35 Leo Burnett quotes:



"When you reach for the stars, you may not quite get them, but you won't."
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
"To swear off making mistakes is very easy. All you have to do is to swear off having ideas."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Author: Burnett Quotes Category: American Businessman Quotes Boss Quotes
"A good ad which is not run never produces sales."
"What helps people, helps business."
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility."
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'"
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"Too many ads that try not to go over the reader's head end up beneath his notice."



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