Edward Bono Quotes

"Creativity involves breaking out of established patterns in order to look at things in a different way."

"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."

"The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it."

"Argument is meant to reveal the truth, not to create it."

"Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."

"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

"Humor is by far the most significant activity of the human brain"

"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."

"Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways."

"Companies that solely focus on competition will ultimately die. Thosethat focus on value creation will thrive."

"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."

"In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures."

"A memory is what is left when something happens and does not completely not happen."

"Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced."

"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity..."

"The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all."

"The need to be right all the time is the biggest bar to new ideas"