Marshal Cohen Quotes

"Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics."

"The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays."

"Teens are still shopping at both specialty stores and department stores for status items. They are, for example, wearing full price shoes from Nordstrom with jeans from Target."

"The entertainment industry is recognizing that there are other avenues they can pursue to continue to expand the brand of their properties."

"They are not going to let Apple take that environment."

"The self-service stores are creating an environment that allows the consumer to be able to get better fashion. It's no longer about getting fashion in a department store. Another interesting thing that's going on is the price points have become more extreme. You remove the sin in buying."

"The entertainment industry has become more of an influence than ever before when it comes to fashion."

"What creates fashion purchases is dramatic changes, black to white, short to long."

"The consumer has already embraced Target as a fashion resource. Target's growth now is getting that higher-fashion consumer, the one who wants to be the first on the block with a trend."

"The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are."

"Footwear is on fire. It has emerged as the new fashion item to buy."

"Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up."

"Like Nike, Adidas also needed a better fashion fit and Reebok provides that."

"This is the beginning of the disappearing tag. Smarter merchants are trying this, and if it's done right, the design inside romances the product even more."

"That's what they thrive on. They thrive on turning a nonbeliever into a believer."

"That campaign was all about the smaller guy competing with the big boys. That's what Sears tried to do (against discount department stores such as Target, Costco and Kohl's) and failed."

"When you have a company that's built on technology and connection with the customer, those are not all profit-driven concepts."

"It eliminates competition. It will allow the new company to sharpen the pencil, offer better prices and goods and maybe even compete in the mass market channel."

"Women updated their wardrobes and showed a propensity towards style and comfort. Accessories provided a great way for women to update their look. Women also pampered themselves with cozy pajamas and robes and other self-care products that went beyond apparel."

"Women updated their wardrobes and showed a propensity toward style and comfort."