Marshal Cohen Quotes

"Women updated their wardrobes and showed a propensity towards style and comfort. Accessories provided a great way for women to update their look. Women also pampered themselves with cozy pajamas and robes and other self-care products that went beyond apparel."

"When you have a company that's built on technology and connection with the customer, those are not all profit-driven concepts."

"It eliminates competition. It will allow the new company to sharpen the pencil, offer better prices and goods and maybe even compete in the mass market channel."

"The entertainment industry has become more of an influence than ever before when it comes to fashion."

"The entertainment industry is recognizing that there are other avenues they can pursue to continue to expand the brand of their properties."

"What creates fashion purchases is dramatic changes, black to white, short to long."

"Footwear is on fire. It has emerged as the new fashion item to buy."

"Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up."

"Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets."

"Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price."

"Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that."

"That's what they thrive on. They thrive on turning a nonbeliever into a believer."

"Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others."

"Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item."

"The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up."

"It has lost some of its share power."

"Image has become important again for the teen consumer — and particularly for the young adult male. This is a generation that never even knew what a suit was, let alone saw their parents in one. They have discovered the suit."

"Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics."

"The self-service stores are creating an environment that allows the consumer to be able to get better fashion. It's no longer about getting fashion in a department store. Another interesting thing that's going on is the price points have become more extreme. You remove the sin in buying."

"This is the trend that keeps on giving."