Rory Bruer Quotes

"I wish I knew what was happening, but action just isn't selling. But it ebbs and flows. I don't think action is dead."

"But these things tend to be cyclical. I'm sure action is going to make a comeback."

"The amazing immersive quality of IMAX 3-D will give moviegoers an opportunity to experience the first full-length animated motion picture from Sony Pictures Animation in a very special way. This is a format that has proven especially successful with family features, and the Imax theatre network helps generate incremental revenue for event titles such as Open Season. We are pleased to be an important part of Imax's 2006 lineup."

"People are caught up in the debate over what really happened. The whole idea of exorcisms is intriguing for people."

"Having a Jim Carrey film over the holidays is a pretty sure bet. Audiences trust he'll have the goods, and they want to laugh and have a good time this time of year."

"It's played to pretty much all audiences -- the younger as well as the older audience, male and female. You have to (play broadly) to get these type of numbers."

"There's something about (horror) that strikes a chord with audiences. It doesn't depend on a big star as much as a good concept."