Robert Passikoff Quotes


10 Robert Passikoff quotes:



"What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name."
"Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience."
"It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed."
Author: Passikoff Quotes Category: Fashion Quotes
"It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,"
Author: Passikoff Quotes Category: Fashion Quotes
"The company has seen how tenuous it can be to be a hundred percent invested in one person,"
Author: Passikoff Quotes Category: Company Quotes
"This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago."
Author: Passikoff Quotes Category: Company Quotes
"The fact is that lack of awareness is not something Stewart suffers from,"
"They migrated her from villain to victim and now they are trying to show you the softer side of Stewart."
Author: Passikoff Quotes Category: Trying Quotes
"Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,"
Author: Passikoff Quotes Category: Value Quotes
"Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times."
Author: Passikoff Quotes Category: Mistakes Quotes



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