Jack Myers Quotes


17 Jack Myers quotes:



"Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront [the advertising bought in the spring for the fall 2003 television season]. But that is only one-quarter in '03, and three-quarters in '04."
Author: Myers Quotes Category: Advertising Quotes
"That's the direction where all advertising is going."
Author: Myers Quotes Category: Advertising Quotes
"This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship."
Author: Myers Quotes Category: Advertising Quotes
"With branded entertainment, it's inevitable that advertising will find its way back into the model."
Author: Myers Quotes Category: Advertising Quotes
"[As the economy continues to rebound, advertising budgets continue to fatten.] All ships should rise in this market, ... It should be a record year."
Author: Myers Quotes Category: Advertising Quotes
"Economically, all the forces are in place for it to be a good upfront. Demand is there. But the advertisers are really rebelling. They're threatening to put more and more money into cable television,"
Author: Myers Quotes Category: Advertising Quotes
"[Given the myriad forms of entertainment now available to consumers,] the excitement of these big events in general is diminished, ... There's just so much out there."
"To hold steady or even be down slightly is a strong story for broadcast given all of the competition,"
Author: Myers Quotes Category: Competition Quotes
"The company now has to prove itself."
Author: Myers Quotes Category: Company Quotes
"(T)here's a growing sense in financial circles that the company will stay together,"
Author: Myers Quotes Category: Company Quotes
"The Super Bowl is a way to reach to hard-to-get audiences,"
Author: Myers Quotes Category: Audiences Quotes
"It's really become a hot button as far as a health food,"
Author: Myers Quotes Category: Food Quotes
"I think there's room for one (reality channel),"
Author: Myers Quotes Category: Reality Quotes
"It used to be that Madonna or Michael Jackson was going to be on the music award show or Barbra Streisand was going to sing at the Academy Awards, ... Those (entertainers) are going to draw huge numbers."
Author: Myers Quotes Category: Music Quotes
"There's a little bit of a premium (for Super Bowl ads). But if you're trying to reach men 18 to 49, it's a fairly efficient vehicle."
Author: Myers Quotes Category: Men Quotes
"They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone."
Author: Myers Quotes Category: Television Quotes
"Network presidents love to take shots at each other, but they've never been so vocal as they were this summer,"
Author: Myers Quotes Category: Love Quotes



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