Susan McDermott Quotes


3 Susan McDermott quotes:



"Those programs attract large audiences and are seen as showcases for advertising."
"We view the Oscars as destination programming and a great place to feature advertising for our brands."
"It was a great way to build awareness and it fit perfectly with the holidays. People always enjoy getting something for free. We saw high repeat usage scores as a result of consumers redeeming the coupons."



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