American Sociologist Quotes

218 American Sociologist quotes:

"We must rediscover the distinction between hope and expectation."
"There is no greater distance than that between a man in prayer and God."
"Leadership does not depend on being right."
"I see that the path of progress has never taken a straight line, but has always been a zigzag course amid the conflicting forces of right and wrong, truth and error, justice and injustice, cruelty and mercy."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"If advertising is not an official or state art, it is nonetheless clearly art."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Advertising generally works to reinforce consumer trends rather than to initiate them."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Buy me and you will overcome the anxieties I have just reminded you of."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Between richer and poorer classes in a free country a mutually respecting antagonism is much healthier than pity on the one hand and dependence on the other, as is, perhaps, the next best thing to fraternal feeling."
"Each person's life is lived as a series of conversations."
"We tend to look through language and not realize how much power language has."
"Relationships are made of talk - and talk is for girls and women."
"Unless a capacity for thinking be accompanied by a capacity for action, a superior mind exists in torture."
"I am too weary to listen, too angry to hear."

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