A little while back we walked through the ASI Global Ad Impressions Study and made the general case for putting your logo on something people actually want to keep. This is the first of a few follow-ups where we go product by product, and we’re starting with drinkware. Once you see the numbers, you’ll understand […]
Category: Promotional Products
People Skip Your Ads. They Keep Your Swag
If you’ve been in business for any length of time, you’ve probably handed out a branded pen or a logo mug at some point and wondered, somewhere in the back of your mind, whether any of it actually does anything. It’s a fair question, and as it turns out, somebody has been answering it with […]