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"I think five or six years ago, if you'd said to people that software would be incredible in terms of making photos better, music better, TV better, phone calls very different, they would have been quite skeptical, they would have thought, 'How can software do that? Now, particularly in music and to some degree in TV, they've seen that it makes a huge difference. It allows them to pick the things that they're interested in, it allows them to see it when they want to, to share with friends what they've seen and what they like."