Inspiring your employees and customers to identify with and take action together on your company's unique vision of greatness---that's what this book is all about... VISION. The guiding stars for any great enterprise are its Vision and its Values. With a great mental picture in mind, we move forward together towards that which is higher, better and more satisfying. Visionary companies walk their talk. Their Vision of service to the world is not just a chart, or a standard, or a specification. It's a state of mind, a commitment, a responsibility, a spirit.
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