Mark Fields Quotes

"Decisive action was needed to get Jaguar back on track and to ensure a viable future,"

"Barb's ability to deliver outstanding results can be summed up in one word: Mustang, ... Her role in helping to lead the development and launch of the hottest car in the industry demonstrated skills that will help our team enormously as we move our way forward."

"We'll see how the B-car market matures in North America."

"Small is big in America."

"It's starting the process of being on the mend, but we've got a long way to go, ... My expectation was that Jaguar would show sequential improvement in its business results, and so far it has. At the same time, the Jag situation does not lend itself to a quick fix."

"What you will see is very original in execution, but very Ford at its heart. It starts to fulfill the promise we made in January, as part of our Way Forward plan, to think like our customers and see the world through their eyes."

"You can have the best plan in the world, and if the culture isn't going to let it happen, it's going to die on the vine."

"In terms of economic and social influence there is no other company that's had a greater impact on the lives of people in this country and in the 20th century than Ford."

"The hard reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support -- even under the best conditions."

"The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support."

"Ford is a stronger company with all three brands but if -- and only if -- each appeals to a different set of customers."

"Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward."

"Edge underscores the bold, American design direction for all Ford vehicles going forward."

"Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation – from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year."

"We know that the painful choices we are making to idle plants and reduce our staffing create anxiety about the long-term viability of the auto industry itself. But I do not for a moment share the pessimism you're reading about in the press."

"Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about."

"A diesel hybrid is, we think, one of the engines of the future."

"As we come closer to idling, we'll talk about future product plans for the Ranger. Clearly we're looking at our product plans."

"We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community."

"With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future."