Richard Branson Quotes

"In any adventure like this, there are always uncertainties."

"I think the most important thing is that in the last seven days we've just had the greatest adventure of our lifetimes."

"He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best advice was to make sure that I took British Airways to court before they bankrupted us -- not after, as he did."

"He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best advice was to make sure that I took BA to court before they bankrupted us - not after, as he did."

"He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best advice was to make sure that I took BA to court before they bankrupted us — not after, as he did."

"He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best advice was to make sure that I took BA to court before they bankrupted us -- not after, as he did."

"I am slightly biased, but I think it is an incredible achievement -- the last great aviation record left."

"We'd love to be involved with the creation of something very special, something quite large and something quite exciting."

"Business opportunities are like buses, there's always another one coming."

"Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance."

"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."

"Like getting into a bleeding competition with a blood bank."

"If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business."

"British Airways was doing everything they could do to put Virgin Atlantic out of business -- what's become famous here as the dirty tricks campaign, ... We felt that we needed the financial muscle to combat them. And I still had a lot to prove at Virgin Atlantic whereas we proved that we could, you know, build and run a successful record company."

"I believe in benevolent dictatorship provided I am the dictator"

"I think it's very important that the competition authorities listen to the slightly smaller companies (and) try to create a level playing field so that the consumer gets the benefit of choice and gets the benefit of competition. ? I wish Pepsi well in that and I hope that Pepsi will not behave in the same way when we come knocking on the doors of some of the big retailers that they are in."

"It is not for me (to decide). It is up to the company to decide whether the price is fair or not."

"Our vision of the future is a complete deregulation of everything from routes and airline access rights, all the way through to changing ownership and control regulations which would allow mergers and acquisitions,"

"We are effectively in an emergency situation. But we are friends with the Chinese people, and this is a sporting event. We have no choice but to go over China, and we would be enormously grateful if they let us in."

"We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot."