Lance Helgeson Quotes

3 Lance Helgeson quotes:

"As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level."
"Five years ago, [these companies] wouldn't have been sponsoring events. Today, they are doing quite a bit and they really have to because of the competitive nature of what they are doing."
Author: Helgeson Quotes Category: Events Quotes
"Arts programs have become a lot more savvy about packaging their opportunities. They've taken a cue from sports and that's been the driver."
Author: Helgeson Quotes Category: Sports Quotes

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