Randy Falco Quotes

"Let's work together to design and measure new advertising strategies."

"The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape."

"The Olympics really are much more than a sporting event  It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,"

"It was a very important issue to the West Coast affiliates, ... They felt that they knew their local audiences better and they lobbied us very, very hard."

"It was a very important issue to the West Coast affiliates. They felt that they knew their local audiences better and they lobbied us very, very hard."

"This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it's going to be about going deeper with audiences, of finding ways to satisfy people in different ways."