David Ogilvy Quotes


63 David Ogilvy quotes:



"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product."
Author: Ogilvy Quotes Category: Advertising Quotes
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"What you say in advertising is more important than how you say it."
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
"To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
Author: Ogilvy Quotes Category: Advertising Quotes
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts."
Author: Ogilvy Quotes Category: Advertising Quotes
"Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it."
Author: Ogilvy Quotes Category: Genius Quotes
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
"The advertisers who believe in the selling power of jingles have never had to sell anything."
"Never stop testing, and your advertising will never stop improving."
"Leaders grasp nettles."



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