Create Your Own Missions Statements

ABOUT MISSION STATEMENTS:

Often mission statements are filed away with business plans & propsals and occassionly brought out for the client powerpoint. But mission statements are a powerful way to communicate your organizational's goals & ideals to clients & employees.

A mission statement is the "why" of your organization and defines your company's goals in two important ways:

1. What your company does for your customers.
2. What the company does for its employees.

Your mission statement expesses the the good your company does and what makes your business special for your customers. It captures the "je ne sais quoi" of your organization.

Your mission statement can define what your business offers its team members. Your company culture matters. Rewarding and motivating your people matters. It keeps employees productivity high and retention higher.

What is good for people is good for business. Good businesses are good for their employees, because if nothing else, businesses are people. Without the employees who show up and work hard, it would cease to function.

With a mission statement proudly mounted on your office walls, you can communicate to your team the qualities that mean most to your organization like fairness, diversity, respect for ideas and creativity, training, tools, empowerment, and more. These are themes that matter and resonate with your staff.

Your mission statement is a great way for everybody involved to use the mission statement to establish what you want for the employees of your business.

Stating what your organization values in a mission statement will serve as a reminder - for owners, supervisors, and workers - reenforcing your culture. Expand what you communicate within and throughout your organziation with mantras and vision statements. These in combination with your mission statement bring a holestic view of your company culture that is effectively communicated.

Have many and different mission statements for an orgnization is common. You might have one that is public facing to clients and customers in a lobby, and a different mission statement for your internal culture that is displayed for your staff. You might have different mission statements for differect sections or departments of your organziation.

Case Study for Mission Statements:

The best leaders realize that, despite conventional wisdom, strong brands aren't built by the marketing department alone; every employee has a role to play.

Companies with strong brands can continue to grow with ease, thrive during economic downturns, gain leverage in partnerships, and attract the best talent.

We have found that by applying many of the principles of consumer advertising to internal communications, leaders can guide employees to a better understanding of, and even a passion for, the brand vision.

F'Real, a privately owned milkshake and smoothy company whose product is available in over 18,000 locations across the US and Canada, relaunched their internal brand messaging to engage their employees in an effort to increase productivity and create brand ambassadors. They defined their values and company goals with 6 pillars:

1. Employee Happiness
2. Growth
3. Customer Satisfaction
4. Integrity
5. Teamwork
6. The F'Real Brand

In partnerhsip with Successories, we created a series of desktop displays for the employees to decorate their work spaces. These desktop gifts reenforce the companies brand & values.

Create a custom mission statement gift

Let our designers work with your to create something totally unique. Your vision is our mission. Send us your own art & brand graphics to create one-of-a-kind custom pieces for your organization. Perfect to reenforce current campeigns or kick-off new iniatives.

WE'LL TRANSFORM YOUR SKETCHES & GRAPHICS INTO PHYSICAL TOUCHSTONES.