Leo Burnett Quotes


35 Leo Burnett quotes:



"To swear off making mistakes is very easy. All you have to do is to swear off having ideas."
"I regard a great ad as the most beautiful thing in the world."
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Author: Burnett Quotes Category: American Businessman Quotes Boss Quotes
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
"A good ad which is not run never produces sales."
"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
"There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'"
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"What helps people, helps business."



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