Marshall McLuhan Quotes

"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of "do it yourself"."

"If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch."

"In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness."

"Advertising is the greatest art form of the twentieth century."

"Advertising is an environmental striptease for a world of abundance."

"Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot."

"Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort."

"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."

"American youth attributes much more importance to arriving at driver's license age than at voting age"

"Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools."

"The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action,"

"New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual o"

"There are no passengers on spaceship earth. We are all crew."

"Ads are the cave art of the twentieth century."

"Advertising is the greatest art form of the 20th century."

"Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think."

"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."

"Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either."

"A point of view can be a dangerous luxury when substituted for insight and understanding."

"The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing."