David Bishop Quotes

"Most of the customers we see at conferences seem to have older systems and no intention of upgrading to the hardware requirements they would need to do that. They tend to build outward with their own Windows boxes."

"We didn't see any benefit to following the script verbatim. We just felt we had more freedom in what we could bring the gaming world if we went outside the set script."

"The benefit has always been that there's brand value or recognition in the title that helps it break through the clutter of the marketplace. The failing in the past is that people haven't always made good games to go along with that brand name."