Morris Hite Quotes


3 Morris Hite quotes:



"Advertising moves people toward goods; merchandising moves goods toward people."
Author: Hite Quotes Category: Advertising Quotes
"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there."
Author: Hite Quotes Category: Advertising Quotes
"To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality."
Author: Hite Quotes Category: Scientists Quotes



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