Brad Adgate Quotes


9 Brad Adgate quotes:



"[Several advertisers said there may be only one way for the networks to maintain decent levels in the future.] It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion."
"I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating."
Author: Adgate Quotes Category: Advertising Quotes
"In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials."
Author: Adgate Quotes Category: Advertising Quotes Commercials Quotes
"Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up."
Author: Adgate Quotes Category: Audiences Quotes
"If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are."
Author: Adgate Quotes Category: Audiences Quotes Fish Quotes
"It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports."
Author: Adgate Quotes Category: Sports Quotes Olympics Quotes
"I think (bringing in a fresh face like Rock) was worth the risk."
Author: Adgate Quotes Category: Risk Quotes
"CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule."
Author: Adgate Quotes Category: Strength Quotes
"The Olympics are one of the top television events."
Author: Adgate Quotes Category: Competition Quotes



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